The #TAMANANSVAR Campaign
How do you influence people in a way that they can really feel? And what problems do you need to solve along the way?
For the campaign #tamanansvar that we created with Kvinnojouren Huddinge, we produced a VR film in which the viewer, from the perspective of a child, experiences an everyday breakfast that goes terribly wrong.
Using VR technology enabled us to create a unique sensation and feeling of immersion in the situation that feels almost inescapable.
The film was nominated for Digital Communication of the Year by Sveriges Kommunikatörer and used to influence politicians and other decision makers.
But producing a film in VR is totally different from producing a regular film.
Watch the film above to see how our team solved all the problems and difficulties that pop up during a shoot where the crew can’t hide behind the camera and it’s impossible to go in for a closeup.
Johan Stillman
Mats Bergendahl
Anna Almgren
Pärlan Floby
Pärlan Floby