TTV collaborates with Fjällraven on a whole range of productions, such as product films, reportage, and livestreamed events.
Responsible for the Reveal
Fjällraven and bicycle manufacturer Specialized launched a collaboration in 2022. They kicked off the initiative with a livestreamed event from Stockholm and six other hubs in North America, Europe, and Sweden, where journalists gathered to cover the event and ask live questions. TTV handled all the planning, technical requirements, and livestreaming of the event.
Animations and Presentations
When Fjällraven presented their 2023 collection, TTV produced all the event’s pre-recorded material such as interviews with the designers, animated films and product presentations. We produced 26 films in total, which were shown to sales teams and purchasing agents all over the world during Fenix Outdoor’s hybrid kickoff event – which TTV also produced!
Polar Race - A Success
After a pause due to the pandemic, Fjällraven started Polar Race back up in 2023. Polar Race is an adventure in which 20 participants get the chance to dog sled across 300 km of wilderness in Northern Sweden.
When it was time to open registration for the event, Fjällraven chose to do it from our livestream studio. TTV took care of planning, producing and streaming the broadcast. Demand to be part of Polar Race 2023 was high – Flällraven’s target of 3000 applicants was surpassed by a wide margin when over 15000 applied. The 20 winning applicants were presented during a livestream one month later, which TTV also produced.
Johan Stillman
Mats Bergendahl
Martin Åberg, Joakim Jarlsén, Pärlan Lundkvist, Niklas Anmyr och Stefan Johansson