Ingemar Falk
Johan Stillman
Harald Strömfeld
Dan McEnroe
Assignment:
The assignment was to investigate, along with SATS, how to take training online and reach a new customer base. To that end TTV produced and evaluated several pilot programs.
Result:
The result of those pilots became a series of well-produced, instructor led, group fitness classes customised for every country where SATS operated: Sweden, Norway, and Finland. The investment in online training was successful, and people are still signing up for the classes. SATS was able to sell memberships in cities where there might not have been a SATS club, and on top of that they could sell gear and clothing for the various classes.
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With the launch of online training, TTV Media also produced an online commercial film promoting the new #traineverywhere concept, which, in a creative and exciting way, showed the viewer that they could in fact train everywhere. The film was also shown as part of a live event at Stockholm’s Central Station.
TTV Media has also produced commercial films for the launch of several other SATS new and upcoming online classes and programs.